Labeling and Consumption
Consumers eat more when a food serving is labeled “regular” versus labeling the same portion “double-size.”
Consumers are also only willing to pay about 1/2 the price if a restaurant meal is labeled 1/2 size.
Consumers eat more when a food serving is labeled “regular” versus labeling the same portion “double-size.”
Consumers are also only willing to pay about 1/2 the price if a restaurant meal is labeled 1/2 size.
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